Bringing customers closer to your brand

CRUX turns every customer interaction into a meaningful action.

The Direct Relationship Matters. It's Getting Harder to Keep.

Customers have more choice than ever and engage across fragmented and emerging channels, making it harder for merchants to stay connected to the customers who matter most.

1

Customer Intent

Any channel, any format

💬 WhatsApp Live
🌐 Web Chat Coming
🔊 Alexa Coming
🏠 Google Home Coming
2

Cart Assembled

Question answered. Product recommended. Cart ready.

✓
Whole Milk 2L
Matched: "milk"
× 2
✓
Sourdough Bread 800g
Matched: "bread"
× 1
✓
Plain Flour 1.5kg
Matched: "flour"
× 1
✓
Pale Ale 4-pack
Cross-sell suggestion added
× 2
⚠️ "Butter" — 3 options found. Suggested: Kerrygold Salted Butter 250g
🔗 Checkout Link Ready
yourstore.com/checkout?cartId=cx_8f2a91d
3

Merchant Outcomes

What this means for your business

Your best shopkeeper. Available 24/7, at scale.
Serve customers naturally, answer questions and help them buy whenever they need you, across every channel, at any hour.
Turn customer requests into orders.
Convert more customer interactions into revenue.
Build stronger direct relationships.
Stay connected to your customers across channels and encourage repeat business over time.
Live reference
Currently live. Real customers. Real orders processed through CRUX.
Food & Beverage · Ireland · ● Live
Coming
Cart uplift data
What we believe
  • Merchants should own the customer relationship.
  • Commerce should happen naturally across every customer channel.
  • Your existing platform keeps running — no disruption, no replacement.
  • Every customer interaction should strengthen your brand.
  • Modern commerce should feel personal at every interaction.